Purish is a young german online retailer for cosmetic products. More specifically make-up brands which are rare in Germany.
The visual identity of purish rested on playful, vibrant coloured visuals using illustration and cut-out product photos. These were associated with small capped text in bold and light Biryani and cursive hand-made type.
A lot of the users of these make-up brands, push the art of applying it to it's extremes. They have become "artists" in that field.
Using illustration not only underlined the artistic aspect of this specific make-up world but also made it possible to show an endless variety of women with different origins and types.