This illustration accompanies Ruth Terry's New York Times article of the 29th of October 2020 on being an active bystander when encountering casual racism.
This illustration accompanies Ruth Terry's New York Times article of the 29th of October 2020 on being an active bystander when encountering casual racism.
This illustration accompanies Ruth Terry's New York Times article of the 29th of October 2020 on being an active bystander when encountering casual racism.
This illustration accompanies Ruth Terry's New York Times article of the 29th of October 2020 on being an active bystander when encountering casual racism.
Purish
2018
Client: Purish
Purish is a young german online retailer for cosmetic products. More specifically make-up brands which are rare in Germany.
The visual identity of purish rested on playful, vibrant coloured visuals using illustration and cut-out product photos. These were associated with small capped text in bold and light Biryani and cursive hand-made type.
A lot of the users of these make-up brands, push the art of applying it to it's extremes. They have become "artists" in that field.
Using illustration not only underlined the artistic aspect of this specific make-up world but also made it possible to show an endless variety of women with different origins and types.
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